What broadcast channels actually are
One-to-many DMs. You post; followers who joined receive a push notification. Open rates are 2–5x higher than feed posts.
What to post
- Behind-the-scenes photos (not polished feed content)
- Polls — they get the highest engagement
- Early access to new posts or drops
- Voice notes (most overlooked, highest perceived value)
How to grow your channel
- Pin a story to your profile inviting people to join
- Mention it in 1 of every 5 reels
- Boost the launch announcement post with free engagement so it doesn't die in the feed