Why Facebook Pages still matter
Pages are the front door for local businesses. A Page with under 100 likes feels abandoned to a first-time visitor. Crossing the social proof threshold (200–500 likes) noticeably lifts trust and DM volume.
The free, safe path
- Claim a clean vanity URL for your Page.
- Post 3–4 times per week — mix photos, short videos, and a weekly reel.
- Pin a short intro post explaining what you do and who you serve.
- Use a free Facebook Page likes boost to break through the social-proof floor.
What to avoid
- Buying tens of thousands of likes overnight (Facebook strips fake likes routinely)
- Pages that ask for your password
- "Like for like" exchanges with unrelated audiences
